Nu Smile Roseville Dental


Our friends at Nu Smile Roseville Dental were looking to grow their practice beyond the typical dental experience. They wanted to have a marketing presence that accurately described their core values–patient centered. In creating this new brand, other brand themes that were important were: technology, comfort, and a warm patient experience.

What was Needed?

Dr. Kwan and Dr. Hsu partnered with Two Impress to develop several assets that would inevitably set them apart from the over-saturated, California Dental market. So, how did we do it?

  • Full Rebrand
  • Redesign of Website and all digital assets
  • Redesign of printed material, promotional and patient facing.
  • Digital Ad Campaign Generation & Management
  • Photoshoot of team
  • Practice Font Signage

Outside of the marketing collateral creation, Two Impress provided a level of business consulting and practice management decisions. We provided assistance with the implementation of a new phone system & practice tracking software.

What was the process?

Here at Two Impress, we pride ourselves on our process. We work hard to ensure that each our transitions are seamless and free from pain. As we learned more about Nu Smile, we began to build a relationship that allowed us to know what the practice and its' components needed. Enough about that, here's a quick shake down of how it went:

  • Introductions & Digital Handshakes
  • Acquiring Current Collateral & Assets (print / digital)
  • Brand Research & Creation
  • Brand Revisions & Approval
  • Print & Digital Material Created
  • Website Wireframe & Design
  • Website Revision, refinement, & Launch
  • Digital Campaign Creation
  • Internal Systems Implementation
  • Staff Trainings
  • Video & Photo Production
  • Continual Maintenance and Brand Awareness Building

What was the result?

The Results speak for themselves. Feel free to check out the website,