Nu Smile Roseville Dental

Consumer Applications

About the Project

Our friends at Nu Smile Roseville Dental were looking to grow their practice beyond the typical dental experience. They wanted to have a marketing presence that accurately described their core values–patient centered. In creating this new brand, other brand themes that were important were: technology, comfort, and a warm patient experience.

Dr. Kwan and Dr. Hsu partnered with Two Impress to develop several assets that would inevitably set them apart from the over-saturated, California Dental market. So, how did we do it?

Digital & Corp Products

Full Rebrand
Redesign of Website and all digital assets
Redesign of printed material, promotional and patient facing.
Digital Ad Campaign Generation & Management
Photoshoot of team
Practice Font Signage
Set of produced videos for digital library

Outside of the marketing collateral creation, Two Impress provided a level of business consulting and practice management decisions. We provided assistance with the implementation of a new phone system & practice tracking software.

Consumer Applications

What was the process?
Start to Finish.

We pride ourselves on our process. We work hard to ensure that each our transitions are seamless and free from pain. As we learned more about Nu Smile, we began to build a relationship that allowed us to know what the practice and its' components needed. Enough about that, here's a quick shake down of how it went:

Introductions & Digital Handshakes
Acquiring Current Collateral & Assets (print / digital)
Brand Research & Creation
Brand Revisions & Approval
Print & Digital Material Created
Website Wireframe & Design
Website Revision, refinement, & Launch
Digital Campaign Creation
Internal Systems Implementation
Staff Trainings
Video & Photo Production
Continual Maintenance, Growth Marketing, and Brand Awareness Building

Consumer Applications

Interactivity with the Staff

As an Agency, Two Impress plan, wrote, and recorded a set of videos that better explain Nu Smile as a practice. Each video helps prospective patients understand who Nu Smile is before they visit.

Consumer Applications

Brand Assets to drive home the new feel

Along with web, social, photo and video, we created a full set of digital and print stationary. In respect for the client, we have decided to keep most practice related information confidential.

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