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Explore the latest Two Impress news and musings from our team…

It's easy to lose a grip on the execution of a marketing plan while juggling other business priorities, but an honest evaluation of your marketing efforts is crucial to the health of your business. Here, we'll explore a few common vices that can work against effective marketing.

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Latest posts

If you ask us, the hardest thing about this global health and economic crisis is the isolation we’re all feeling. And we know business owners with physical locations are really feeling the pain.

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You cannot lead without being able to serve. There are various aspects to research when deciding on your leadership style. You want one that fits your personality and comes across as authentic. When you are responsible for a company and the well-being of your employees, faking any style will significantly decrease morale. One style to consider is servant leadership.

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Digital marketing was going to revolutionize the way we advertise, but in reality, nothing's changed. We still need to use the basic principles of storytelling to connect with audiences regardless of the platform.

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There are many traits you need to be a successful leader, but all of these assets start with respecting yourself, your team, and your clients.

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Have you ever had an innovative idea that you thought would revolutionize the industry, but instead it fell flat? This type of situation always leaves you wondering why, and most of the time, the answer is research.

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For years, the term “automate” has been thrown around in just about all industries. It’s a term that is said to define the “future” of business processes. So, what is it?

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