We step in as your marketing or revenue leader on a part-time basis — setting direction, aligning sales and marketing, and building the systems and reporting behind growth — so you get senior-level leadership without a full-time hire.
When It Makes Sense
This service is built for growing companies that have the team, the tools, and the budget — but no one senior enough to connect them into one plan and hold it accountable.
Marketing and revenue decisions are spread across founders, managers, and agencies, and nobody owns the number.
Campaigns run, but there’s no positioning, plan, or set of priorities tying them to pipeline and revenue goals.
Leads are “bad,” follow-up is “slow,” and the two teams work from different data and different definitions.
A CMO or CRO seat is open, a launch is coming, or the company is scaling faster than its operations.
Each engagement is shaped around your stage, team, and goals — combining executive-level direction with the hands-on operational work needed to make the plan real.
Positioning, priorities, budget, and a plan the team can execute — with a leader in the room to make calls and keep momentum.
Revenue modeling, forecasting, and funnel analysis to find where growth is leaking and where investment will pay back.
Shared definitions, SLAs, handoffs, and pipeline reviews, so both teams work from the same data and the same goals.
Dashboards and attribution that tie spend to pipeline, and a review cadence that keeps everyone honest about what’s working.
MarTech, automation, and process design that remove manual work and make the team faster without adding headcount.
A standing partner for leadership — coaching managers, advising on hires and vendors, and keeping the long-term vision in view.
Service Examples
Who We Are
When It Makes Sense
The same things a full-time one would — set strategy, run the team and vendors, own the numbers, report to leadership — on a defined number of days per week or month. You get the judgment and accountability without the salary, equity, and ramp time.
Typical engagements run one to three days a week, adjusted to the stage you’re in. Launches and turnarounds start heavier; steady-state advisory can be lighter.
HubSpot, Salesforce, Marketo, Pardot, GA4, Tag Manager, 6sense, LinkedIn Sales Navigator, Webflow, and the automation tools that connect them. We work in your stack rather than moving you to ours.
Yes — that’s most of the job. We lead the people and partners you already have, fill gaps where needed, and hand off cleanly when the role is ready to be full-time.
An agency delivers the work you scoped. A fractional leader decides what should be scoped, owns the outcome, and sits on your side of the table when vendors present.
A strategy call to understand your goals, team, and gaps, then a short assessment with a recommended scope, cadence, and 90-day plan. If it fits, we start on the plan; if not, you still leave with a clearer picture.
