Two Impress explores how the Covid-19 pandemic is affecting local businesses across the country as well as how business owners can pivot and rebuild.Read more
You cannot lead without being able to serve. There are various aspects to research when deciding on your leadership style. You want one that fits your personality and comes across as authentic. When you are responsible for a company and the well-being of your employees, faking any style will significantly decrease morale. One style to consider is servant leadership.Read more
It’s a simple question - with a potentially daunting reality. When was the last time you took a step back to evaluate your marketing on its effectiveness, efficiency, relativity, or even it’s likeability? It's easy to lose a grip on the execution of a marketing plan while juggling other business priorities, but an honest evaluation of your marketing efforts is crucial to the health of your business. Here, we'll explore a few common vices that can work against effective marketing.
As a business grows, as do the personnel, opportunities, programs, and services offered. More voices in the room tend to lead to differing opinions of what's important or what needs promoting. Before you know it, the homepage of your website is filled to the brim with every message you have to offer; every email contact is receiving any and all offers available; your social media presence looks more like a big ad-reel than a sophisticated and trustworthy community.
Begin with a good foundation. The life-blood behind a sound marketing team is the tools in their toolbox. Depending on the size and needs of your team, different tools and systems may be better suited for you than the ones recommended by your friend, or the latest and greatest ad you saw on Facebook. Take the time to make sure your team and their resources are optimized.
When asking yourself who your offerings apply to, or who’s business you want, it’s easy to think: everyone! However, hastily delivering messages to the masses not only wastes effort, but can have real negative repercussions if your target audience finds your message irrelevant, tone-deaf, or even offensive.
Sometimes, there are certain holes that businesses can't fill on their own. An incomplete team, or lack of time and resources, can weigh negatively on important aspects of your marketing efforts. Many businesses find themselves lacking proper graphic design, social media management, copywriting, or other roles important in rounding out the needs of a marketing team.