The marketing “Big Three”, strategy, design, and advertising, play pivotal roles in your business. Despite the appearance of simplicity, effective marketing is multifaceted. At its core, marketing employs a variety of layers that work in synchronistic harmony to achieve specific goals. We understand that in an idealistic world a simple Facebook post every now and again would satisfy your audience, and propel them to patron your store, e-commerce site, or service offering. However, it takes the “Big Three”working in tandem with one another to generate the best traffic and awareness to your business.Read more
As a full-service digital marketing agency, Two Impress will continue to do what it has always done: working hard in tandem with its clients. Now in partnership with Webflow, that same passionate commitment of collaboration will have more reach than ever before.Read more
Let’s face it—we’re in uncharted territory. The COVID-19 pandemic has thrown our global economy into a complete tailspin, and everyone is feeling the effects—from Wall Street down to Main Street.
At Two Impress, we work with business owners and managers every day to help them reach audiences and tell their stories. One thing we’re witnessing right now is businesses that rely on in-person experiences and sales to survive are being forced to adjust their business models and adapt to this strange new world to make ends meet.
So let’s take a look at what’s going on, trends were seeing and some hot marketing tips to help your local business make it through the COVID-19 pandemic.
If you ask us, the hardest thing about this global health and economic crisis is the isolation we’re all feeling. And we know business owners with physical locations are really feeling the pain. When businesses were ordered to close their doors to customers, they were forced to either forego their livelihood (and that of their employees) or move their business to an online/to-go model in the hopes of recouping at least some of their losses.
But here’s the crazy thing: in this time of social isolation, many people are more digitally connected than ever before because we’re all stuck at home in front of our screens. While physical interactions have decreased, community engagement has skyrocketed.
So what exactly does this mean for the local businesses looking to stay connected with customers?
Owning a business is tough—even when society isn’t faltering under the weight of a global pandemic. One of the most difficult things business owners have to do is adjust and adapt their business model to changes in the market, and we are certainly seeing that play out in front of our eyes every single day.
Here are a few tips for navigating these changes and coming out on top:
Take a moment to think about why you started your business. Did you identify a problem that needed solved, or a need that wasn’t being met? Were you focused on improving people’s lives or businesses? Whatever your reason, you harnessed passion, grit and probably a lot of elbow grease to bring your brand to life, and we respect the hell out of that.
What we’re trying to say is don’t give up. These are our tips for digging deep, finding the fire that fueled you when you started out, and using it to secure your future:
Even if your business is struggling right now, it’s crucial to remember that we are all in this together. In our humble opinion, Two Impress is a fantastic resource if you’re looking for some guidance on how to pivot your business to accommodate our new economic reality. Learn more about how we approach client work and the services we offer. Then reach out and let us know how we can help.
The Two Impress Team