The Challenge
Lanai moves like the AI category it lives in — fast. The website, the CRM, the campaigns, and the content calendar all needed senior execution at once, but none of them alone justified a full-time hire. What Lanai needed wasn’t another specialist to manage; it was one partner who could carry the connected system — and keep pace.
Website, CRM, campaigns, and content all moving simultaneously — each one somebody’s top priority.
A lean team can’t afford work that stalls between a web vendor, a CRM admin, and a campaign agency.
Site, forms, HubSpot, and reporting have to behave as one funnel, or leads fall between the tools.
Programs like a newsletter only work if they ship on schedule, every time, without re-invention.
THE APPROACH
Two Impress supports Lanai across the full stack — Webflow design and development on the site, HubSpot CRM structure and automation behind it, and the campaigns that run through both. That includes recurring production like The Lanai Edge newsletter, built on a reusable HubSpot template, and lead generation campaigns on LinkedIn — all wired into the same CRM, so every touch lands in one system.
Site work handled end to end, from new sections to ongoing improvements — no tickets, no queue.
CRM structure, forms, workflows, and reporting built to run lean and hand off cleanly.
LinkedIn lead generation and campaign builds that go from brief to live without a vendor relay.
The Lanai Edge newsletter ships on a reusable template — consistent, fast, and easy to iterate.
OUTCOMES
Lanai gets an integrated marketing operation — website, CRM, campaigns, and content working as one system — without assembling and managing a roster of vendors. Work moves from idea to live in days, recurring programs ship on schedule, and every campaign feeds the same CRM and reporting, so the team always knows what’s working.
partner across Webflow, HubSpot, and campaign execution
newsletter program shipped on a reusable HubSpot template
site, forms, CRM, and reporting in a single funnel
from campaign brief to live, without vendor handoffs
Service Examples
