The Challenge
Starlings is bringing a new waterfront destination to San Francisco: a bar and lounge, a private event space, an immersive interactive attraction, and team building through Starlings Academy. Its web presence was split between Squarespace and Webflow. The new site had to introduce all four experiences at once, sell Early Passes and capture group inquiries before the location was even announced, and make a venue nobody could visit yet feel worth waiting for. It all had to be designed, built and live in 60 days.
A lounge, an event space, an immersive attraction and Starlings Academy team building, each with its own audience and its own call to action.
With the location still under wraps, the site had to make Starlings feel real through renderings, illustration and motion instead of photos of a finished space.
An email list, free and paid Early Passes, Academy inquiries for groups of 10 to 200, and a contact form that routes six different kinds of requests.
The existing web presence was split between Squarespace and Webflow. It had to become one custom site, live 60 days after kickoff.
THE APPROACH
Two Impress redesigned the brand’s web experience from the ground up and rebuilt it as one native Webflow site, pairing illustration-led art direction with custom scroll-driven storytelling. Pinned sections, animated type and looping marquees carry visitors through each experience, while the passes, Academy and contact paths stay one click away. Everything sits on 33 reusable components, so the Starlings team can manage the site without rebuilding a section. Design and development ran side by side, so Starlings reviewed real, working pages throughout the build.
Illustration-led art direction with a murmuration-of-starlings motif, torn-paper edges, ornamental branches and bold editorial type across every page.
GSAP with ScrollTrigger and SplitText powers pinned scroll storytelling, scroll-scrubbed reveals, animated headlines, looping marquees and an intro sequence.
33 reusable components and 1,343 custom classes, plus a UI kit, with FAQs and partner logos in the Webflow CMS, so the team can update the site without rebuilding sections.
Stripe checkout for paid Early Passes and HubSpot for inquiries and lead capture, plus Google Analytics 4, Google Tag Manager and Google Ads tracking.
OUTCOMES
Starlings launched a fully custom, highly interactive Webflow site 60 days after kickoff, replacing a split Squarespace and Webflow setup with one site on starlingsunite.com and starlingsgroup.com. Visitors can explore the lounge, events, attraction and Academy, join the email list, buy an Early Pass through Stripe, or start a team or event inquiry that lands in HubSpot. With 33 reusable components behind it, the Starlings team can keep the site current in Webflow as opening day gets closer.
days from kickoff to a live, fully custom Webflow site
platforms, Squarespace and Webflow, brought together in one custom Webflow site
reusable components that make the site easy for the Starlings team to manage
custom classes in a design system built for four experiences: lounge, events, attraction and team building
Service Examples
