The Challenge
Nestlé Professional manages a portfolio of foodservice brands, each with its own sites, campaigns, distributors, and standards. Work at that scale doesn’t fail loudly — it drifts: vendors rotate in and out, knowledge walks out with them, and every new project starts with re-explaining the business. The brand needed partners who could hold context year over year, not agencies that had to be re-briefed every quarter.
Rotating agencies meant every project restarted from zero — new briefs, new learning curves, new mistakes.
Ten-plus sites across brands and audiences, each with its own content, SEO footprint, and campaign calendar.
Global brand, legal, and data requirements that most partners underestimate — and that leave no room for improvisation.
Internal teams, distributors, and dozens of agency partners all pulling on the same product data and brand assets.
THE APPROACH
Two Impress has worked alongside Nestlé Professional for a decade — across web builds, SEO, and campaign execution for the brand portfolio, and into operational programs far beyond the website. When Nestlé Professional transitioned to GS1 global product-data standards, we coordinated the program across 30-plus internal teams, agencies, and distributors — the kind of work that only gets handed to a partner the enterprise already trusts.
Design, build, and optimization across the portfolio’s websites, with SEO and campaign support that compounds instead of restarting.
We coordinated Nestlé Professional’s GS1 product-data transition across 30-plus teams, agencies, and distributors.
Frameworks for product data, imagery, and brand consistency — documented so they outlive any single project or person.
Ten years of context means new work starts from understanding, not onboarding.
OUTCOMES
A decade in, Two Impress remains part of how Nestlé Professional ships digital work — from portfolio websites and SEO to campaign execution. The GS1 program finished ahead of its two-year timeline and under budget, made Nestlé Professional the first U.S. foodservice organization to implement GS1 standards at scale, and left behind an operational framework the company still runs on today.
years of continuous partnership across the brand portfolio
teams, agencies, and distributors coordinated on one program
U.S. foodservice organization to implement GS1 standards at scale
of schedule and under budget on an enterprise compliance program
Service Examples
