If Content is King, Consider us Royalty

Branding your business is an essential part of entrepreneurship. It establishes the company's image and sets its tone of voice. The core components are your logo, color scheme, fonts, tagline, or slogan – and you may also have other elements to consider.

It's easy to lose a grip on the execution of a marketing plan while juggling other business priorities, but an honest evaluation of your marketing efforts is crucial to the health of your business. Here, we'll explore a few common vices that can work against effective marketing.

If you ask us, the hardest thing about this global health and economic crisis is the isolation we’re all feeling. And we know business owners with physical locations are really feeling the pain.

You cannot lead without being able to serve. There are various aspects to research when deciding on your leadership style. You want one that fits your personality and comes across as authentic. When you are responsible for a company and the well-being of your employees, faking any style will significantly decrease morale. One style to consider is servant leadership.

Digital marketing was going to revolutionize the way we advertise, but in reality, nothing's changed. We still need to use the basic principles of storytelling to connect with audiences regardless of the platform.

There are many traits you need to be a successful leader, but all of these assets start with respecting yourself, your team, and your clients.